In a great bit of marketing, LG is attempting to lure consumers toward its latest energy efficient refrigerator with an unusual launch. The company has designed a 70-meter long container ship disguised as their new refrigerator.

The football field sized ship/refrigerator sailed up the Seine from Le Havre to Paris between June 22 and June 25. The company brags that the refrigerator consumes low power, though we aren’t confident that the worldwide launch of this new LG side-by-side refrigerator was anywhere near environmentally-friendly. But it is clever.

This Video Vest screen certainly gets your attention. Why carry a boring cardboard sign, when you can get your message across with video, like a picket line for instance or to advertise your business. The Vest actually plays full-motion video with stereo sound so that you have a portable video display anywhere you want.

Apparently regular Joes like me and you can’t buy one due to the vest’s high cost and limited manufacturing, but you can rent one for live events and such. That really sucks because my thinking was that we could put some flat chested girls in this vest and give them a larger rack via video. It would have been my gift to them. I’m a giver.