Microsoft is working hard to be competitive with its rivals Sony and Nintendo in Japan’s market which has proven so far to be fairly difficult for them. Despite a stellar month in September for US Xbox 360 sales, the company has not faired as well with the Japanese market over the past year in keeping up with the home town’s PS3 and Wii game consoles. As the holidays are nearing the company is keeping pace and making moves with its console trying to spur some additional sales with an announced price drop for the Xbox 360 core system and the 20GB bundle.

Starting on November 1 in Japan, the Xbox 360 20GB bundle will start retailing for ¥34,800 ($306) which is a $44 cut from its previous price. The 360 core system will start going for ¥27,800 ($245) which gives it an $18 cut. Microsoft is also putting out a limited Value Pack for the console for ¥34,800 ($306) which comes with Viva Pinata and Forza Motorsport 2 titles but no HDMI cable.

After almost a year of trailing in console sales, Microsoft’s Xbox 360 has finally pulled ahead of the widely popular Nintendo Wii marking the first time since the Wii’s launch last November that it hasn’t been number one. As anticipated by many, Microsoft pulled this off with a little help from the launch of Halo 3 which earned $170 million on its first day and $300 million its first week and ended up spurring a number of Xbox 360 sales along with it.

Those sales totaled 527,000 units of the console in the month of September which was a significant jump from the 276,700 sold the previous month. Nintendo was no slump for September either marking 501,000 Wii units and 495,800 handheld DS consoles. Both figures were also significantly more than in August.

It comes as no surprise to anyone that “Halo 3″ would be the best-selling game for the month of September. We also know that the game sold $170 million dollars worth of product on its launch day, but how well did it do in the days that followed? Today we learn the answer to that question thanks to the sales figures released by NPD Group which calculate that a whopping 3.3 million copies of “Halo 3″ were sold in the game’s first twelve days of release. That’s correct, the 3.3 million figure is not even for two solid full weeks let alone a whole month. To give you an idea of how staggering that figure is consider that the number two best-selling game on NPD’s list is Nintendo’s Wii Play with Wii Remote which sold 282,000 units, or roughly 3 million less than “Halo 3″ did.

Microsoft was also able to translate the “Halo 3″ hype into moving more of its Xbox 360 game units off of store shelves. The console leapt to the top of the sales charts with 528,000 360s sold in September, well over the Wii (with 501,000) and the PlayStation 3 (119,000). However Nintendo posted its best month ever selling Wiis for September and usually the company is in first place for console sales, so enjoy your one month of being at the top of the heap, Master Chief.

Normally information that a company is doing nothing with their products price is hardly newsworthy, but when the company is game console giant Nintendo and it’s two major competitors are slashing prices for the upcoming holidays it something to take note of. At least that’s what Nintendo would like as the companies U.S. marketing head George Harrison continues to add onto CEO Reggie Fils-Amie’s talk of Wii game console shortages through the holidays.

According to Harrison, the company is currently making decisions in the nick of time on how many consoles Nintendo is going to make available for the U.S. market. With 10 days of shipping involved and the holiday season right around the corner the company still feels they won’t have enough to meet demand. Nintendo has consistently been the current-generation game console to beat leading sales against rivals Microsoft with the Xbox 360 and Sony’s Playstation 3.

According to a new report the Nintendo Wii is expected to be the dominant force for shoppers as well as developers this upcoming holiday season. As it stands right now 86 Wii games are scheduled for release between now and the end of the fourth quarter compared with 47 for Microsoft’s Xbox 360 and 38 for the Sony PlayStation 3. At the rate that Wii games are being released there will be more titles available for Nintendo’s next gen system than for the Xbox 360 sometime in early 2008. Nintendo is rapidly approaching sales of 10 million Wii consoles since its launch one year ago.

Today Sony announced they will be launching a 40GB PS3 in Japan on November 11th, a year to the day after the console was initially launched in Japan. The new 40GB PS3 will have a few changes changes from the units currently available including no memory card reader or backwards compatibility and will be short two of the four USB ports, which sounds just like the model recently announced for the UK.

Sony today released an announcement confirming rumors and FCC leaks of a less-expensive 40GB PS3 launching before the holidays. According the the announcement this model is currently only going to be available for Europe but it wouldn’t make sense for Sony to only release it in one area where PS3 sales are suffering. Hopefully it will be making its way to the US soon.

The new 40GB model will retail for €399 in the UK and aside from the drive size the new PS3′s will also lack 2 of the four USB ports and will have no memory card reader in order to cut some costs. It will also not be backwards compatible for PS2 games which isn’t too big of a deal for Europe models since software manages the backwards compatibility but for the U.S. it kinda’ stinks. We’ll have to watch this holiday season to see if this helps Sony take a bigger bite out of latest-generation game console sales and we’ll keep our eyes peeled for a U.S. targeted 40-giger.

Remember when we told you last week that “Halo 3″ made a stunning $170 million dollars worth of sales on its release day? Microsoft is back to blow its trumpet again: the first week of “Halo 3″ sales made the company $300 million dollars. Keep in mind that this game is only available for a single video game console, the Xbox 360. That could be why sales of the 360 have more than doubled in the past week as people open their wallets and purses to jump on the Master Chief bandwagon.

Since its launch last November the Nintendo Wii has consistently been the leader in the latest-generation game console sales and has been simultaneously behind the curve in having enough consoles to meet consumer demands.

In a recent interview with the San Jose Mercury News the Nintendo of America CEO Reggie Fils-Amie admitted that the company is not likely going to meet demands through this holiday season, either.

It’s no secret that Sony needs to pep up sales of the PlayStation 3. Nintendo’s Wii and Microsoft’s Xbox 360 continue to outsell the PS3 and as the holiday season starts to approach Sony needs to do something to get its console on the Christmas wish lists of kids. But what could they do? For starters how about introducing a cheaper PS3?

Whether you’re a gamer or not it’s hard to ignore the recent build-up to what just might be the largest game rollout in history – the release of Microsoft’s “Halo 3″. Any closet hardcore gamers in your office could very possibly be outed on Tuesday as more than 10,000 retailers across the nation plan to be open at 12:01 a.m. on Tuesday morning for the launch. Retailers participating in the Halo 3 “Midnight Madness” include Best Buy, Circuit City, Game Stop, Wal-Mart and more. Most of them will also be hosting special promotions along with the launch.

You don’t need to frequent one of these popular gaming retailers to catch some of the hype, though. More than likely you’ve already been exposed to the Halo 3 nation through places like Burger King or 7-Eleven who have Master Chief plastered on their products. Even NASCAR is getting into the frenzy with the No. 40 car at the Dover 400 Nextel Cup Series race featuring a Halo 3 paint theme in today’s race.

With billions of dollars up for grabs all based on the perception of who’s winning the next gen console war is it any wonder that representatives from Sony, Nintendo and Microsoft will use every chance they get to drop sales figures to the press? The latest salvo comes from the big M touting their Xbox 360 horn. According to gaming mag Next Generation Microsoft has sold 11.6 million consoles in 37 countries and more 360 games have been sold (24.3 million units) than all of the PlayStation 3 and Wii games combined (19.8 million units.) The company’s Xbox Live service is the largest social network in the living room with 2.6 million IM, text and voice messages sent over the service every day. To underscore their bragging rights, a new Xbox Live subscriber joins the network every 8 seconds.

Microsoft also provided the top ten most played Xbox Live games, the most downloaded demos and the most popular arcade downloads. We’ll show you the top ten most played Xbox Live games but to find out who made the top of the charts for the other two you will have to follow our link to the source site after the jump.

Once again, Nintendo appears to be the clear leader in game console sales for August beating out rivals Microsoft and Sony, according to the latest NPD numbers for United States sales in August.

The Kyoto-based company last month sold 403,600 Wii game consoles, along with 383,200 units of the Nintendo DS handheld game console. According to the Financial Times, the Nintendo Wii is now also the number one best selling “next-generation” game console in the world, pulling ahead of …

The Nintendo Wii again has lead the game console sales in Japan selling 245,653 units in the first four weeks with the Sony PS3 trailing at 81,541 units. That’s about a 3 to 1 lead that Nintendo has over Sony’s console sales which is actually good news for Sony as that ratio has been shrinking the past couple months.

In June Nintendo sold around 6 times as many Wii’s compared to the Playstation 3 in the Japanese market, and in July that ratio dropped to about 4 to 1. The PS3 with its Blu-ray player has been behind Nintendo in console sales since they were introduced last year, likely due the PS3′s higher price and lack of popular game titles, but Sony’s plans for the coming months may help keep this trend going. The company is planning to add a number of games towards this holiday shopping season to hopefully entice more PS3 sales, including the very popular Gran Turismo 5 which will go on sale in October.

For gamers who have been waiting for the third and final chapter in Bungie Studios’ immensely popular FPS “Halo” series for the Xbox you can start counting the days left until it’s in your hands. Microsoft reports that “Halo 3″ has gone gold and the master copy is off to the manufacturing plant to be turned and burned into millions of Xbox 360 game discs. The release date for “Halo 3″ is slated for Tuesday September 25. Barring an act of God there is nothing that …