HTC has now launched its TattooMyHTC service that allows customers to customize their HTC Tattoo smartphone starting at €11.99. It’s the first Android smartphone from HTC with removable covers (remember Nokia faceplates?).

A pre-made design will start at €11.99 but if you want to use your own design you will have to add another €3. You can make it however you like it. TattooMyHTC is available only for the HTC Tattoo, but more devices might be added later if HTC makes new handsets with changeable covers.

Verizon and HTC have a new smartphone in their lineup with the launch of the HTC Imagio. The Imagio will be a Verizon exclusive available from October the 6th. Some features include a 3.6 inch WVGA touchscreen display, a 5 megapixel camera with built in auto focus, WiFi, EV-DO Rev A, quad-band EDGE and 2100MHz UMTS/HSDPA.

The HTC Imagio runs Windows Mobile 6.5, and comes with HTC’s TouchFLO 3D UI, a 3.5mm audio jack and a microSD card slot. Any takers?

There’s news today that the HTC HD2 is launching on October 12th. The HD2 was previously known as the HTC Leo. The smartphone runs Windows Mobile 6.5 and sports a 4.3 inch capacitive touchscreen that runs at a resolution of 800 x 480 pixels.

The HD2 will run the TouchFlo 3D navigation overlay. According Engadget’s tipster, the O2 intranet site lists the “HTC HD2″ on its future products list with an October 12th launch date.

Vodafone has confirmed that it will be launching the HTC Tattoo next month. It’s being positioned as an entry-level model with some customization options. The Tattoo features a 2.8-inch resistive touchscreen with the HTC Sense UI and replaceable covers.

Some other features include a 3.2-megapixel fixed-focus camera, dualband 900/2100MHz HSPA, WiFi b/g and Bluetooth, 3.5mm headphone jack, microSD card slot and USB 2.0 connectivity.

One of the larger of the privately held wireless providers in the country is Cellular South. The mobile provider is one of the more vocal that has been crying foul over the exclusive arrangements that the major national carriers are striking for devices like the Pre and the iPhone.

Luckily, for Cellular South customers HTC didn’t give a major carrier an exclusive on the sweet HTC Hero Android phone. The device will hit the Cellular South network soon with preorders starting on October 5.

Putting HD in your name is all the rage. The thinking must be that if you put HD in your moniker, they will come, buy it, brag about it, be happy and buy your next device as well. So the HTC Leo is jumping on that same bandwagon and laughing maniacally.

The Leo, or HD2, is that large and in charge handset that we saw earlier this month. The HTC HD 2 will sport a 4.3-inch display, which is awesome for video and it looks like it will have a micro-USB connector as well.

Check out this leaked image of the upcoming HTC Leo smartphone in the wild. It’s larger than the HTC Touch Pro2 and the Touch HD, with a roomy 4.3″ touchscreen display. This one is powered by Windows Mobile 6.5 and runs on a Qualcomm Snapdragon 1GHz processor.

This one is so slick and shiny that it’s going to collect fingerprints like the LAPD. Some other features of the HTC Leo include a 5-megapixel camera with LED flash, 320MB RAM, 512MB ROM and a microSD memory card slot.

It’s official. Sprint has officially announced the HTC Hero for their network. The handset will be coming October 11th for $179.99 after various rebates. Looks like the same internal specs apply with Exchange Active Sync, and Sense UI, plus Sprint TV.

As for the outside you might notice that it is missing the chin on this model. If you are really eager, pre-registration is available now.

The HTC Touch Pro2 handset is coming to Sprint locations on September 8. The device runs Windows Mobile 6.1 with HTC’s exclusive touchFLO user Interface and a variety of applications pre-installed.

Among the pre-installed applications are Sprint’s NFL Mobile Live and NASCAR Sprint Cup Mobile. The new HTC handset will sell for a whopping $349.99 after a 2-year contract and a $100 mail-in rebate. That makes the handset cost $449.99 upfront.

We have some more details on HTC’s upcoming high end smartphone, the HTC Leo, including some new pictures. Here’s the skinny: The HTC Leo runs a 1GHz Snapdragon processor, is only 11mm thin, features a 4.3 inch screen, and will run Windows Mobile 6.5, as well as sporting a 5 megapixel camera with built in auto focus and a 2 LED flash.

Some other specs include HSDPA connectivity, WiFi, GPS and Bluetooth 2.1. No word on pricing or an exact launch date, but we are looking at September or October.

The HTC Touch Pro2 is available on a bunch of carriers around the world but not in the US. So the announcement of Touch Pro2 on T-Mobile is good news indeed. The phone is expected to be released on August 12 but we don’t yet have any details on the price.

Some features include a 3.6-inch WVGA display, a 3.2 megapixel camera, AWS 3G and GPS. It also features Straight Talk technology which should make this phone one of the best speakerphones out there. Frequent conference callers will love it. The color is called “mocha”.

There’s no way to know for sure if this is the real deal or not, but this is purportedly a leaked render of the HTC Firestone. Here are some specs to go along with it: GSM850, GSM900, GSM1800, GSM1900, UMTS900, UMTS2100. Windows Mobile 6.5. 3.6-inch WVGA touchscreen. A Qualcomm 8250 processor at 600MHz. 512MB ROM/256MB RAM. Micro SD. Bluetooth 2.0 + EDR. WiFi b/g. aGPS. G Sensor. 3.5mm headphone jack. And a 8MP camera.

None of this is official of course. When we know more, you’ll know more. One thing is certain. It sure is shiny.

So you’ve been craving the HTC Hero but you don’t like the color that it comes in. You want something in, oh I don’t know, pink. Well, it’s your lucky day. The Android-powered handset is now available in pink according to the Carphone Warehouse Coming Soon page.

Great news for all of you gals who like pink phones. It’s scheduled for launch later this month and we still do not know which carrier it will arrive with. The HTC Hero will come with a 528MHz processor, a 5-megapixel camera, 3.2” display at 320 x 480 resolution and the Sense user interface.

Here’s a clone with an identity crisis. We think it’s supposed to be the HTC G2 aka HTC Magic. And as you might expect, for your $102 you’ll get run-of-the-mill specs, though it does feature dual SIM card slots if that’s what you’re after.

Some other specs include an integrated TV tuner and FM radio support alongside a 2.6″ touchscreen display at 240 × 320 resolution. Who wants one?

Amazon.co.uk is now offering the HTC Hero for pre-order. The Android handset has been listed to retail for £429.99 each. July 15th is the expected shipping date, but nothing is certain so don’t be surprised if the date changes.

At £429.99, that’s a pretty heavy price tag. Converted, we’re talking about $700 or more. Anyone going to bite at that price? They say it will be dispatched and sold by Amazon.co.uk themselves, so we don’t know whether other retailers and the carriers themselves will offer it earlier or later than that date.