Panasonic unveiled today the LUMIX DMC-FZ28, an action focused digital camera with what the company says is a long zoom and 27mm wide-angle lens. It prices at around $400 and will be available in August.

The Panasonic LUMIX DMC-FZ28 is a 10.1-megapixel shooter with an 18x optical zoom, enhanced auto mode and new auto focus tracking which which lets you automatically track a subject while it moves. This reportedly keeps it in focus without needing to hold the shutter halfway down. Up to 15 faces can be focused upon with this feature as well.

Fujifilm is another company showing off this week some new digital cameras. One of these, for those prosumers out there, is the SLR-like Fujifilm FinePix S8100fd. It is priced at around $400.

The Fujifilm FinePix S8100fd offers up a 10-megapixel experience and is outfitted with a “Fujinon 18x Wide Angle Optical Zoom fixed lens, which offers a 27mm-486mm equivalent.” It is a sealed, fixed lens system to keep out dust as well as perhaps helping to cut price. Major features include enhanced face detection technology, dual image stabilization and a 2.5-inch wide LCD display.

The FinePix S8100fd should be available in March. For full details, check out the press release after the jump.

Fujifilm introduced a slew of new digital cameras today. Out of the pack one which stands out is a new SLR-styled model known as the FinePix S8000fd (around $400).

The Fujifilm FinePix S8000fd is an eight-megapixel digital camera with an 18x wide angle optical zoom lens. It is the equivalent of a 27mm-486mm and offers a fixed lens design sealed to keep out dust. It offers two types of image stabilization technology to increase clarity and sharpness and allows you up to ISO6400 (at 50% resolution).