Search Engine Optimization (SEO) is a term used to describe the technique of building, marketing, and generally preparing a website to enhance its chances of being ranked in the top results of a search engine.

A number of factors are important when optimizing a website. Common techniques include tailoring the content and structure of the website’s copy to utilize proper keywords, altering the page layout by removing flash and frames, selecting a good page title, and the seeking of incoming links.

The ultimate goal of SEO is to increase the number of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

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