Zyxel is using the Consumer Electronics Show to show off a new product it says is the first digital media adapter with built-in HomePlug AV Powerline technology. It is the DMA1100P and it prices at around $270.

The Zyxel DMA1100P works through a person’s power lines in the home to stream HD digital content to a home entertainment system from a computer or network storage devices. Zyxel says its digital media adapter will discover media files from DLNA supported devices, making them available for browsing and playback.