Today Microsoft has officially launched the next-generation Zune media player which consists of three new models launching in November, two of which house flash memory. The release also brings updates to the Zune Marketplace and an associated online social networking site centered around the player and sharing music.

The rumors leaked yesterday turned out to be pretty accurate for the most part. Microsoft is releasing two flash memory-based players in 4GB and 8GB capacities that look similar to the new Nano’s and will retail for $149 and $199 respectively, which is also similar to Apple’s Nano pricing. There is also an smaller, thinner 80GB Zune with a hard drive that will retail for $249 which comes only in black and has a 3.2-inch display. The flash-based models come in black, red, green and pink, no more brown.

As the launch of the second generation Zune, or Zune 2, from Microsoft nears the rumors are flying at full steam regarding pricing and the features that the new media players will house. From what we’ve ascertained the launch is scheduled for October 3rd at midnight and will bring three new models of the Microsoft Zune player along with new features and content on the Zune Marketplace (iTunes for Zunes).

Along with some FCC leaks showing 4GB and 8GB flashed-based Zunes (codenamed “draco”), ZuneScene has the skinny on pricing along with some additional juicy details. These are still in the rumor stages mind you, but it looks like a new 80GB version will be going for $249 with an 8GB model going for $199 and a 4GB model for $149. The 8GB and 4GB models are expected to come in black, red, green or pink but the thinner 80GB will come in only black.