Skooba Design has unveiled a shoulder strap for cameras and binoculars which acts as a shock absorber to minimize carrying discomfort. It’s called the Skooba Superbungee Shoulder Strap and pricing is set at around $20.

Skooba says its new straps have a “sport-tuned suspension system” which consists of a floating bungee cord ring. It is this ring which acts as the absorber. Also built into the straps on the wearer side of the shoulder pad is “a flexible strip of individual, air-filled cells. The cells add to the shock absorption and comfort, and are covered in a friction laminate to help prevent slipping.”