You may remember back in early July when Universal Music Group (UMG) head Doug Morris decided not to renew a 2-year contract with iTunes, and instead provides content month-to-month on an “at will” basis. Reason particulars were not initially cited but generally revolved around how Jobs and iTunes put restrictions on how UMG could market their music.
It sounds like Jobs is far from hearing the last of Morris and Universal Music. According to a report today in BusinessWeek, the company is gearing up to launch an iTunes competing service of their own to be named “Total Music”. Morris and company isn’t looking into this venture lightly either. Aside from his own company Morris has also convinced BMG Music to join in, and is already having talks with Warner Music Group. Together the three companies music giants would have control of over 70% of all the music sold in the U.S., with Apple iTunes currently holding control of over 70% of the music sold online in the U.S.