After living with gamers clamoring for a year wanting it, Sony has given in and announced that it will start selling a PlayStation 3 controller with rumble feature shortly. Dubbed the Dualshock 3 Wireless Controller by the company, the controller will go on sale in Japan in November and then in America and Europe in the spring of 2008.

Sony had faced competition and a lawsuit from a rival game company, Immersion, over claims of copyright violation in the technology of its PS3 controllers. That lawsuit has been settled in the favor of Immersion and the introduction of the Dualshock 3 is the inevitable result: a PS3 controller with rumble features.

Sony has teamed up with New York graphic artist Maya Hayuk to create two visually spectacular limited edition VAIO notebooks. The VAIO Graphic Splash Editions come in two models, “Grow” (pictured above, which suggests plants and other green living things) and “Never Stop” (the space trippy one of the pair). Regardless of which laptop you wind up purchasing the VAIO will come with a certificate of authenticity signed by the artist and desktop wallpaper that matches the laptop’s cover artwork. As well $25 from the sale of each laptop will be donated to a charity called “Creativity Explored”, a nonprofit visual arts center where artists with developmental disabilities create, exhibit, and sell art.

Both models come with a Blu-ray player, 4 GB of RAM, a 200GB HDD, 2GHz Core 2 Duo T7300 chip set, Nvidia GeForce 8400m GT graphics card, and a 15.4″ widescreen LCD. The price for either unit is $2,499.99 and they are available beginning next week from Sony.

Sony has unveiled some new very high-speed memory cards designed to work with digital single-lens reflex cameras such as the recently announced Sony DSLR- A700. The 4GB NCFD4G model will price at around $120 while the 8GB NCF8DG sells at around $200.

These new Sony high-speed memory cards join the company’s current line of 66x and 133x-speed models at a rocking 300x. They are CompactFlash in nature and will obviously offer increased processing and response times for those who need it.

Apple’s done it and the rumor is that so will Google early next year. How about it: would you like to see a Sony PlayStation branded mobile phone or is your head now swimming with thoughts of the diabolically disastrous N-Gage?

According to the prestigious Financial Post newspaper Sony Ericsson is considering making a PlayStation phone to appeal to the gamer savvy market. The statement was said by the company’s outgoing president, Miles Flint, who added “We need to make sure that it is a credible phone, and be sure we are justified in putting that identity on it.”

Sony has released a new firmware update available now for the PSP, bringing the version up to 3.7. The new update can be picked up automatically through the Network Update Wi-Fi connection on the PSP.

Some of the updates with the new 3.7 version include revisions to increase security and an increased number of Playstation network titles that can be played under “Game”. The system will now also let users set custom theme settings in the Themes menu and a number of features for viewing media have been added.

Sony has lifted the veil of secrecy surrounding its musical robotic egg, the Rolly, that we first reported to you a week ago. The 300 gram gizmo is a moving MP3 player that is motion sensitive; give it a spin in one direction and the Rolly’s volume will go up, the other way and the tunes will lower down. Pushing the Rolly forwards, backwards or giving it a shake will allow you to change songs. While it’s moving about the side corners of it will “flap” and a cascade of pretty blue and green lights will undulate from the bottom of the Rolly.

Another big Sony announcement today came in the form of a stylish, standalone home media server. The new HES-V1000 is priced at around $3,500 and should be available next month.

The HES-V1000 comes ready to party, containing both a 1080p 200-disc Blu-ray Disc/DVD/CD changer and a 500GB hard drive. This server will let you also burn content onto Blu-ray Discs as well as standard DVDs. It can connect to the Internet to collect metadata, wirelessly stream music throughout the home with a router to other devices and offers what Sony says is a easy navigation system.

Sony unveiled its latest prosumer Alpha digital camera today. The new DSLR-A700 is priced at a base $1,400 for the body only and should be available starting in October. Several kits with lenses will be available as well.

The Sony DSLR-A700 sports a 12.2-megapixel CMOS sensor and offers special image stabilization technology for more steady shots. It incorporates a new auto-focus system with 11 wide-area sensors including a center dual cross sensor for better AF, a maximum shutter speed of 1/8,000th of a second and shooting at up to five frames per second in JPEG fine or standard mode.

Among all the noise of Apple iPod releases today Sony made some news of its own by announcing the availability of a PSP pack featuring the next generation PlayStation Portable device. The Daxter PSP Entertainment Pack is priced at around $200.

The Daxter PSP Entertainment Pack, which comes with a Daxter game, Family Guy UMD video and 1GB Memory Stick Pro Duo, is part of several packs promoting the new PSP Sony is putting out. This particular pack finds the PSP in an “ice silver” color, sporting features like a more streamlined form factor and a video-out port.

As Morpheus said in “The Matrix”, “No one can tell you what the Matrix is. You have to experience it for yourself.” That sounds like what we will have to do when Sony brings out its SRS-ZX1 speakers on October 20 in the Japanese market.

Looking a little bit like a spy cam, these speakers utilize a new proprietary technology that Sony calls “Mobius Duct” that supposedly makes for a more forceful low frequency wave. The speakers measure 3.1 x 6.6 x 7.4-inches, have two channels of 20W output, a built-in amp, a remote control and two analog inputs.

The Sony Rolly is something that’s got a lot of people talking about Sony, which may be the whole point of the device, whether its real or not. This Miuro look-a-like (which interestingly we reported on exactly one year ago), appears to respond to music by rolling and “dancing” around on the floor. From the video it looks football shaped and can move forward or back, turn, spin, has some “wings” that open on the sides like little arms when it dances along with some glowing lights that change color as it moves.

There really isn’t any information about the Rolly available aside from this strange video, which again might be intentional by Sony. Engadget was able to contact at least one Sony representative about the product who neither confirmed nor denied any information about it. They did however say that it had nothing to do with any recent product releases from Sony. Take a look at the video after the jump and see what you think:

Along with yesterday’s release of the new video Walkman’s from Sony, they also released a smaller, non-video line of Walkmans which were somewhat overshadowed in the announcement. Although the new NWZ-B100 series do not have video, they do have a 3-line color LCD display to show functions and tracks playing.

The small Walkman supports playing MP3 and WMA audio files and is compatible with Microsoft’s PlayForSure music service. It also has a FM tuner with the ability to set as many as 30 preset stations, and it can record the radio broadcast directly to the player as MP3’s. It also has a microphone built-in should you want to record your own, personally sung songs to the player for future easy-listening.

Today’s the day Sony decided to unveil video Walkmans to the US for the first time with the NWZ-A810 and NWZ-S610 series Walkman media players. Both players support an open platform for downloading and saving music and video content to coincide with Sony phasing out its CONNECT music service.

The players come in capacities of 2GB, 4GB and 8GB and in colors of black, pink, red and silver. The higher end NWZ-A810 model has a 2-inch QVGA (320 by 240) LCD, comes packaged with some high-end noise isolation earbuds and has a battery life that supports video playback of up to 8 continuous hours. The NWZ-A810 is targeting a little bit younger crowd with a 1.8-inch LCD and features an FM tuner and a little more battery life for continuous video of 9.5 hours. Both models promise to provide an impressive 33 hours of continuous music playback.

Sony is still thinking that there’s life left in the old PlayStation 2 and it’s probably right considering how poorly the PS3 has faired in the next gen console war. To attract any remaining consumers out there still holding out on picking up a PS2, or simply to whet the interest of the collectors market, the company has revealed that it will sell a limited edition Ceramic White PlayStation 2 bundled with “SingStar Pop” and two of its high-quality USB microphones. The new white PS2 bundle will hit stores in November and retail for $149.99, just in time for Christmas gift giving.

“SingStar Pop” is a karaoke game where you and your friends/family/American Idol wannabe friends can croon the tunes sung by old and new pop stars including hits originally sung by Alicia Keys, U2, Rihanna, Ashlee Simpson, …

Sony is set to unveil next month a portable video player which works with HDV or standard mini-DV video tapes. The Sony GV-HD700 Video Walkman will be available in September for around $1,300.

The GV-HD700 features a seven-inch widescreen display designed to ensure all of the recorded frame area is displayed. It is capable of recording HDV and DV signals from an external source for backup purposes and can also transfer digital still images from tapes to Memory Sticks.