RCA dogs find new home in Audiovox |
It looks like the RCA dogs (and we don’t just mean the products) are set to find a new home today as it was announced Audiovox will acquire the rights to the RCA consumer electronics brand from Thomson. Total cost? $19.7 million plus some other fees - that’s a lot of dog bones.
The acquisition of the RCA brand by Audiovox extends to Thomson’s U.S., Canada, China and Hong Kong consumer electronics audio video business. Audiovox earlier this year had purchased Thomson America’s CE accessory business, granting it the rights to to the RCA brand for consumer electronics accessories.

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RCA has a new line of MP3 players called the Pearl series that come in 256MB, 1GB or 2GB capacities and feature a different configuration than many of the latest MP3 players.


