The O-GPS1 is a GPS unit that allows geotagging of images. It attaches to your camera and allows the camera to add latitude, longitude, altitude, UTC capture time and direction as image metadata. Then you can use the data to place images in mapping software like Google Earth or just use it to organize your files.

If you own the K-5 and K-r models, you can use the ‘Astrotracer’ feature which predicts the movement of celestial objects and uses the sensor shift mechanism to track the movement to give astrophotographs with single points, rather than star-trails. Stargazers will love this feature.

The NB1000 from Pentax is all about customization. It is identical to the RS1000 and comes with a Lego-like body, allowing you to customize your camera with different blocks that come in several sizes and colors. It’s basically just a cheap ploy to get Lego fans buying the camera.

The NB1000 is a 14.1-megapixel camera with a 4x zoom. It is capable of recording 720p video too. Looks like this one is for the Japanese market only though. It will be available later this year for 20,000 Yen ($238).

Pentax is all about getting the most mileage of of its K-x DSLR. Why update hardware inside the camera when you can just slap a new color on the outside and apparently get people to buy the things. We have already seen the K-x in a color best left to PushUps.

The new version of the K-x that Pentax has unveiled today is ever uglier than that bright orange version from last month. The new K-x is only going to be offered in Japan and looks like a rainbow exploded.

Pentax has unveiled the Optio M90 which features a 5x zoom range. It also comes packed with a better face recognition system, and a soft-feel rubber finish on the body which is actually made of aluminum.

Some other features of the camera include a 2.7 inch color LCD monitor, high-sensitivity anti-shake mode, 30 fps video capture, multi-burst shooting feature and Arcsoft MediaImpression 2.0. The Pentax Optio M90 will cost you about £200 ($307) and should be available by mid-June of this year.

Pentax often offers multicolored DSLR cameras, but they’re usually available outside of the US. But now Pentax is offering several new colors for its K-x DSLR camera.

The camera is currently available in black or red, but will soon be joined by green, blue, orange and purple. The camera will cost you $650, and specifications will be exactly the same no matter what the color. Some of those specs include a 12-megapixel CMOS sensor, 720p video recording and 4.7FPS burst shots.

Along with the rugged Optio W90 digital camera, Pentax has also unveiled a new superzoom camera called the X90. When they say superzoom, Pentax isn’t kidding around.

The camera has a 26x optical zoom lens equating to 26-676mm. The camera has a macro mode that can focus on objects only an inch away and a 12.1MP sensor. Other features include a 2.7-inch LCD, triple shake reduction, and 11fps burst shooting.

We have already talked about the cool new W90 from Pentax making its way to the UK soon. Those of us here in America really only want to know when the W90 will be available on this side of the pond. Pentax has offered up the details.

The W90 will ship in the US in April for $329.95. At the same time Pentax will offer an IR remote control for all Optio models that is waterproof for $29.95. With that thing you can take under water pics without having to hold the cam, I say strap the W90 to the back of a dolphin.

Pentax finally has a release date for its rugged Optio W90 in the UK. This rugged digital camera features 12.1 megapixels which is all good up six meters in depth. It will also handle drops of up to 1.2 meters.

Aside from that, the W90 is also dustproof and can survive in freezing temperatures below 10 degrees Celsius better than you can. The Optio W90 also features 720p. It should appear in the UK at the end of March for £269.99.

Add another pink gadget to those already unleashed upon the world. At least this one isn’t branded with a Hello Kitty face, or even the word Barbie. Apparently Pentax would like to remind you that you can use its custom color shop in honor of this special day for lovers, to create a pink K-x DSLR.

So the company has rolled one out to go with the red, white, black and navy blue versions. It will cost you about $770 and will match your pink handbag which has a tiny pink dog in it.

The problem with most of the DSLR cameras that have been introduced recently is that they are either very expensive and high-end or they are budget offerings that lack the features most want. Pentax has announced a new entry-level DSLR called the K-x that has lots of features at a good price.

The K-x comes in red, blue, white, or black colors, and the red looks fantastic. The cam has 12.4-megapixel resolution with sensor-shift shake reduction for both still shots and video. Yeah, the camera can shoot 720p HD video at 24 frames per second using any Pentax lens.

It’s graduation time of year and that means that for many parents and other people with relatives graduating high school or college it is time to be looking for a graduation gift. Mothers Day will also be here soon and moms like to take pictures of stuff so a great gift idea is a camera of some sort.

If you are looking to spend the money to get a camera that is decent, Pentax is offering instant rebates on a couple of its cameras that will both make great gifts. The Pentax X70 is a point-and-shoot camera that offers a 24x optical zoom lens.

The economy is bad; we have all heard our fill of that. Computer makers, TV makers, and other technology companies are reporting some really bad results in quarterly sales with many firms cutting jobs and missing profit predictions by wide margins. What we haven’t heard much on is the state of the digital camera industry.

I am betting sales of digital cameras are down as well and Pentax has announced a big price cut on one of its flagship DSLR cameras introduced in January 2008 called the K20D. The K20D is a 14.6-megapixel camera with a 2.7-inch LCD offering Live View. Other features of the camera include a dust reduction system and a dust and weather resistant body.

When many consumers start to move from the world of point-and-shoot cameras into the DSLR realm, they look for some of the most cost effective cameras for their first foray. Pentax has long made some of the cheaper DSLRs you can get including a couple models in its K-series.

Pentax has announced price cuts for its K20D and K2000 DSLR cameras. Pentax is offering shoppers looking for the K20D a $100 in store instant rebate that is good on either the K20D body only or the K20D body and lens kit. Also offered on the K20D is a three year warranty rather than the one year standard. The offers are good through the 22 of this month.

Pentax today announced a new flagship to their line of digital SLR cameras with the Pentax K20D. This new model builds on the popular K10D with an array of improvements including 14.6 effective megapixels, a large 2.7″ display, a finer JPEG format, and Live View giving the full image area in the display. The K20D even has an improved Dust Reduction system with a feature called Dust Alert, which not only informs the photographer of the presence of dust particles but will also pinpoint their exact location.

Some other highlights of the K20D that might interest the experienced photographer include a new CMOS sensor to take better advantage of the interchangeable lenses, weather and dust resistant body, Shake Reduction system and a sync socket to connect the camera to a PC for integrating with studio lighting.

Pentax is getting ready to roll out a new 8-megapixel digital camera with a very slim form factor. The Optio V10 will be priced at around $250.

The Pentax Optio V10 is quite slim with its 3/4-inch aluminum alloy body. It sports a 3-inch LCD monitor with a 170-degree viewing angle. Zoom features include 3x optical and 4x digital, giving a total zoom capability of 12x. It also comes with shake reduction, face recognition and auto picture mode functions.