If you’re looking for a way to get around the £2,000 price tag associated with Motorola’s latest luxury phone, the Aura, get ready to be disappointed. The telecommunications company will be introducing a legal contract for new owners that prevents them from selling the Aura on eBay.
The only party they are legally allowed to sell the handset back to is…Motorola. I wonder just how legal that move actually is in itself. Apparently they are aiming to keep the Aura extremely exclusive. First off, the tactic won’t work. Secondly, that sort of contractual threatening will turn many buyers off. All we can say is, Good luck with your fancy phone sales.