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Archive for Microsoft

Another Microsoft Laptop Hunters commercial

Posted in Microsoft by Conner Flynn on April 5th, 2009

Remember Lauren the actress from the first Laptop Hunters commercial? Well, she’s got her PC and is probably happily using it while a new guy by the name of Giampaulo goes shopping. If you thought the first ad hit the nail on the head and lit a fire, Giampaulo doesn’t mince words.

He calls himself “technically-savvy” and thinks that the unibody MacBook he looks at is “so sexy,” but ultimately he rejects it because he wants to pay for “computing power,” not the “brand.” Sound familiar? Many people feel that way.

Bill Gates’ Doom video from 1995

Posted in Microsoft by Conner Flynn on April 2nd, 2009

The above video for your enjoyment features Bill Gates, dressed in a black trench coat and carrying a shotgun, inside of the Doom game. Apparently it was a promotional type clip used to introduce Windows 95 and DirectX at the Microsoft Judgement Day event in 1995.

Basically Bill is in the game and wants to share his feelings about how Windows 95 and DirectX is ideal for playing PC games. DOS is too hard to use to play the games. At one point a Doom character shows up and gets blown off the screen(Not very convincingly) with Bill saying “Don’t interrupt me”.

Microsoft announces Windows Marketplace for Mobiles

Posted in Microsoft by Shane McGlaun on March 31st, 2009

windowsmobile-logo-sbThere are so many things to like about the iPhone and I think many will agree one of the most important features is the App Store. Apple’s App Store has proven to be wildly popular and offers up all sorts of software and games that add fun and functionality to the iPhone.

With the success of the App Store, it’s no surprise that many other phone makers are looking to start their own similar store. Google has done it for its Android smartphones and now Microsoft has announced a new Windows Marketplace for Mobile to do the same thing.

New Microsoft ad cuts to the heart of the issue

Posted in Microsoft by Conner Flynn on March 29th, 2009

Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion
The ongoing war between Microsoft & Apple continues. In this new ad, Microsoft exploits Apple’s Achilles heel, being outrageously overpriced. It’s a brilliant ad that hits them right where it hurts. Because it’s true.

The ad shows a customer looking for a laptop for under a $1000. She searches both the Apple store and a conventional electronics store and finally settles on an HP laptop for under $700. Unlike their previous ads, this one works because it actually speaks to the consumer, and what matters to them. Getting a decent computer for a fair price.

NASA and Microsoft offer space images to public

Posted in Microsoft by Shane McGlaun on March 25th, 2009

wwtelescope-sbI have spent many summer nights in the back yard looking at the stars with my kids. They particularly like to look through the telescope and see the moon and other planets up close. If you don’t have a telescope or live in a city where there is too much light, Microsoft’s WorldWide Telescope is a great alternative.

Microsoft and NASA have announced that the two firms will be working together to provide NASA images and data to the public under the Space Act Agreement. The firms will work together to develop the technology and infrastructure needed to offer the most interesting NASA content via Microsoft’s WorldWide Telescope.

Microsoft enters laptop cooling category

Posted in Microsoft by Shane McGlaun on March 10th, 2009

microsoftlaptopcoolingbaseFor many years, Microsoft has made a line of computer peripherals like mice, keyboards, and web cams. Microsoft has over the last few years reintroduced its line of SideWinder gaming peripherals and today the software giant announced that it was entering into a new peripheral category for notebooks.

Microsoft has introduced the Notebook Cooling Base that helps keep notebooks running cool. The device features a built-in fan and a cooling channel on a base that fits any notebook and is designed for use on the desktop or on a users lap.

I’m a PC and I’m 4 and a half!

Posted in Microsoft by Conner Flynn on February 8th, 2009

Video: Kylie
In the latest $300 million “I’m A PC” ad campaign, set to air Sunday night during the Grammy awards, 4 and a half year old Kylie uses Windows Live Photo Gallery to send a picture of her fish to her parents. So, now they’re using cuteness, which is a steep departure from their previous attempts. Some of the previous ads were downright creepy.

Cute is probably the way to go. How many 4 year-olds do you know that use a mac? I bet they aren’t as cute as this kid. How Apple will retaliate is anyone’s guess, but the ball is now in their court.

One million Xbox 360 owners use Netflix on the console

Posted in Microsoft,Netflix by Shane McGlaun on February 5th, 2009

Xbox LiveIn an effort to make one console appeal to gamers more than the competition, console makers like Sony, Microsoft, and Nintendo are adding new features. With the global economy down the console makers are also adding features to make gaming systems perform tasks outside of gaming to broaden their appeal.

One such feature was the addition of Netflix streaming capability to the Xbox 360. The Netflix application was made available for Netflix and Xbox Live Gold customers in November of 2008. In the roughly three months since the Netflix application was made available Microsoft says that over a million Xbox 360 owners have installed and activated the Netflix application.

Windows XP Home retirement postponed

Posted in Microsoft by Shane McGlaun on December 22nd, 2008

Windows XP HomeWindows Vista isn’t well liked by many computer users. The operating system has a reputation for consuming more resources than Windows XP did. The need for more resources to run Vista than many netbook computers offer led Microsoft to continue offering Windows XP alongside Vista.

Microsoft has announced today that it is extending the previous deadline for computer makers to move away from Windows XP that was set to retire on January 31, 2009. Microsoft has previously extended this deadline as well.

Microsoft Vista Ultimate gets (PRODUCT)RED treatment

Posted in Microsoft by Shane McGlaun on December 8th, 2008

Windows Vista (RED)Windows Vista and its many flavors are looked on with disdain by many and pointed to as one of the reasons Apple is posting record growth despite the poor economy. Despite that, many people still use Vista and may be looking to upgrade from Windows XP to Vista.

For those looking to upgrade Microsoft has announced that it is now offering Windows Vista Ultimate in a (RED) version that includes some exclusive additions. The downside is that the new exclusive content doesn’t make Vista any more useful or stable.

Microsoft “I’m a PC” booth outside Apple store

Posted in Microsoft by Conner Flynn on October 31st, 2008

Microsoft “I’m a PC” booth outside Apple storeI had thought, or hoped that the whole Apple/Microsoft war was deflating. Sadly it looks like Microsoft just fired the next salvo at Apple. It’s parking “I’m a PC” recording booths outside of Apple stores. The one pictured is in Birmingham, England. The booth is staffed with three Microsoft peeps who will no doubt preach at you about the awesomeness of all things Vista.

The whole deal has to be like wandering into a Jehovah’s Witness den. You know you should run, but you’re too stunned at the fact that you ran into THEM for once, instead of them coming to your house. (Or appearing on your TV) They’re swell guys and gals. They’ll preach the word and even invite you to make a short video explaining why you are a PC. The bottom line here is that we can now look forward to more ultra creepy videos of mankind proclaiming that they are PC’s, when really they’re just people we need to have a restraining order on.

New “I’m a PC” ad is creepy

Posted in Microsoft by Conner Flynn on October 29th, 2008

I’m A PC — Crowdsourced from AlleyInsider on Vimeo.
Alright, so the Seinfeld-Gates ads were interesting. Then came the “I’m a PC” ads that were different, but not really all that cool. That’s when Apple’s latest ads began to get lamer as well. So now we’re on to the latest round of “I’m a PC” ads and this one is appropriately creepy for Halloween. It features a bunch of Youtube types saying “I’m a PC”. Problem is that I found them all to be pretty creepy.

It has me seriously thinking about a Mac. I’ll break it down for you. A few could easily be serial killers, specially the first dude who is so in love with his shirt, one chases zebras and obviously is on serious medication, an old lady who wrangles lamas looks like she has to have about a million cats and I’m sure must throw them at people, a bling lover and more. Yeah, this one is just wrong.

Microsoft “I’m a PC” ad created using a Mac

Posted in Microsoft by Conner Flynn on September 21st, 2008

Microsoft to announce no more Seinfeld ads tomorrowIf you’re going to promote your own platform while dissing the other guy’s, it’s probably a good idea to not use the other guy’s to create your commercial. Turns out that phase two of the “I’m a PC” advertising against Apple was created on a Mac. Ironic. What are the chances that Apple is going to run with this and make fun of them for it? Probably pretty good. Metadata found in the images of the PC user featured on the “I’m a PC” web site tells the tale.

The data showed that the images were produced using Macs that were running Adobe Creative Suite 3. Microsoft responded by saying that “as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs.” After that the metadata was gone.

Microsoft’s “I’m A PC” ad

Posted in Microsoft by Conner Flynn on September 18th, 2008

Here’s Phase 2 of Microsoft’s Windows ad campaign that debuted earlier tonight during The Office. Obviously it’s not the same vibe as the Gates/Seinfeld ads. This one is straight to the point. That being: Not all PC users look like John Hodgman, the fat guy from the Mac commercials. Some have beards, some are sexy, some are geeky, some are geniuses etc. Some celebrities that can be seen are Deepak Chopra, Bill Gates, Tony Parker and Eva Longoria and more. They got the message out and got straight to the point. I think it counters the Mac ads pretty effectively already. It will be interesting to see how they build on this.

Gates & Seinfeld ads on again?

Posted in Microsoft by Conner Flynn on September 18th, 2008

Microsoft to announce no more Seinfeld ads tomorrowApparently, according to Gizmodo, the internet jumped the gun and those Microsoft Gates/Seinfeld ads have not been cancelled after all. Microsoft apparently did ask the agency to focus on the new “I’m a PC” spots and the agency did get a lot of WTF response in their measured statistics of the ads. But apparently no one has pulled the plug yet. In fact, Crispin Porter has another completed spot featuring the dynamic duo ready to air when they see fit.

The agency has the anti-Mac ads as a priority, but they are still going ahead with more Seinfeld/Gates ads unless Microsoft actually does pull the plug at some point. Which is awesome, because many nerds are counting on the comedy pair. They’re the new Dean Martin and Jerry Lewis, the new odd couple, the new Ambiguously Gay Duo. Not that there’s anything wrong with that.