YouTube and EMI sign agreement |
EMI Music has finally fallen in line and taken a big swig of the YouTube/Google kool-aid along with peers Sony BMG, Universal, and Warner by making an agreement with the mammoth video sharing site to show “approved” EMI content. EMI may have ben the last of the “big 4″ to make a deal with YouTube since they were recently consumed with being the first to launch a DRM-free music catalog with Apple.
With the agreement, EMI is able to get compensated for it’s videos that are shown on YouTube through any advertising revenue that is generated on pages with those clips. They are also given some administrative control over the YouTube website with some tools to remove content that is not approved (such as the Beatles) or where they feel the content is being used inappropriately.
This agreement …


Remember back in the beginning of April when Apple announced that it would be offering a
Today in London EMI CEO Eric Nicoli and Apple CEO Steve Jobs held a press conference to announce that EMI will be offering their entire digital catalog of music to consumers DRM-free. That’s right, DRM-free.







