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Archive for comScore

comScore unveils search engine rankings for April 2009

Posted in comScore by Shane McGlaun on May 19th, 2009

comscore-logo-sbIt has been years since I have willingly used any search engine other than Google. The only time I search using anything else is when I sit at my wife’s computer with MSN as the home page and the page forces my search query into the MSN search box. Nothing like padding your search numbers huh Microsoft.

Metrics firm comScore announced the search engine rankings for April 2009 this week. As you expect the top search engine was Google with 64.2% of all searches for the month, up from 63.7% the month before. Yahoo, despite all its financial woes, was number two on the chart with 20.4% of the search market, down slightly from 20.5% the previous month.

Wikipedia Cracks Top Ten Most Popular Sites in U.S.

Posted in comScore,Google,Hitwise,News,Wikipedia by Paul Patterson on February 17th, 2007

Wikipedia Cracks Top Ten Most Popular Sites in U.S.January marks the first time Wikipedia has made the top ten list of most popular Web sites in the U.S.

In a report from comScore Networks, the online encyclopedia officially came in ninth with 42.9 million unique visitors last month, just behind Ask Network with 49 million and ahead of The New York Times (#10). This is a significant improvement over last January where it languished in 33rd place with 18.3 million unique visitors.

Much of Wikipedia’s recent U.S. success may be attributed to some generosity from Google. A report from Hitwise indicates that Google traffic to Wikipedia is up 166% Year over Year. The analysis showed that for the week ending Feb 10, 2007, 70% of Wikipedia’s upstream visits came from search engines – 50% from Google alone.

Wikipedia’s Upstream Traffic Sources

The …

Cell Phone Attitudes of U.S. Consumers

Posted in comScore,Mobile Phones,News by Paul Patterson on January 24th, 2007

Cell Phone Attitudes of U.S. ConsumersI have a cell phone that I use strictly for its functional purpose – to make phone calls. I choose not to “personalize” my phone with ringtones, faceplates, photos, or smells. In wireless industry parlance, this makes me an “Adult Adopter”.

comScore Networks recently published a study that focused on trends in the wireless industry. The part of the study I was most interested in is the study of behavior and attitudes that wireless consumers have towards their mobile phones. The survey was conducted from October 25, 2006 to November 1, 2006 and consisted of 1,708 U.S. wireless phone consumers that were divided into three distinct groups according to age:

The Cellular Generation – Ages 18 to 24, these young adults grew up with cell phone awareness, experiencing cell phones as a part of their everyday lives.
Transitioners – Ages 25 to …