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Archive for Apple

Apple, Cisco Agree to Disagree on iPhone a Little Longer

Posted in Apple,Cisco,iPhone by Darrin Olson on February 1st, 2007

Apple and Cisco extend time to agree on iPhone trademarkThe saga between Cisco and Apple officially continues a little longer before going to court for the trademark rights of the iPhone. The two companies issued a joint statement late yesterday citing that they have agreed to delay law suit procedures in order to try to come to some consensus outside of the courtroom.

“Apple and Cisco have agreed to extend the time for Apple to respond to the lawsuit to allow for discussions between the companies with the aim of reaching agreement on trademark rights and interoperability.”

Apple and Cisco had been in negotiations for the iPhone trademark up until the day before Apple launched their version of the iPhone. Within a day after Apple’s announcement at the annual MacWorld conference, Cicso sued Apple for trademark infringement on the iPhone name, making it clear that the negotiations …

NFL to offer Super Bowl Highlights on iTunes

Posted in Apple,Digital Video,iTunes,News by Paul Patterson on February 1st, 2007

Apple to offer Super Bowl Highlights on iTunesIn case you miss any of Sunday’s Super Bowl action you can rest assured knowing that the video highlights of the game will be available for download from Apple’s iTunes Store.

The announcement came on Tuesday from the NFL, saying that highlights from Sunday’s game can be purchased online starting Monday. The download will cost $1.99 and will be viewable on computers or iPods. A special 90-minute video of the NFL’s coverage of the Super Bowl will also be available for $1.99.

This marks the first time that football fans will be able to download video highlights of the Super Bowl. Video highlights from the regular-season and playoff games have been available from the iTunes Store since September. The iTunes library contained highlights of each NFL regular season game in addition to a “Follow Your Team” Season Pass. …

iPod shuffle Now in Five Colors

Posted in Apple,iPod,News by Darrin Olson on January 30th, 2007

iPod Shuffle from Apple now has 5 colorsApple announced today four additional colors that are available for the iPod shuffle, adding pink, green, blue and orange to the original silver color to make a total of 5 different colors available.

“iPod shuffle is the world’s most wearable digital music player,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product marketing in a press release. “Music fans can now choose iPod shuffle in one of five brilliant colors, or they can buy one of each.”

The iPod shuffle contains 1GB of memory, weighs only one ounce and is half a cubic inch in size. The new colors are available immediately worldwide from the online Apple store and from Apple retailers and come with a shuffle dock and earbuds.

Verizon passed up deal for iPhone

Posted in Apple,iPhone,News,Verizon by Darrin Olson on January 29th, 2007

Verizon passed up deal with apple for iPhone two years agoVerizon recently released information that it was approached by Apple two years ago for a deal to provide service and sales for the iPhone, but declined stating that the terms requested by Apple were not mutually beneficial.

According to reports, Apple wanted to earn a percentage of the subscription fees from Verizon customers who used the iPhone as well as complete control over the development and launching of the product. Not surprisingly, Verizon had to decline the offer. “We said no. We have nothing bad to say about the Apple iPhone. We just couldn’t reach a deal that was mutually beneficial,” said Gerace, vice president of Verizon Wireless.

Maybe it was a mistake for Verizon not to make a deal with Apple since the iPhone is more than likely going to bring in a few new customers for Cingular, …

The Apple Frenzy is iCrazy

Posted in Apple,Humor by Darrin Olson on January 24th, 2007

iKill Gun for Next Apple Product Design ContestThe number of products coming into the market attaching themselves to the Apple trend have been staggering, and SlipperyBrick has listed quite a number of them, most of which start with ‘i’.

Throwing the letter ‘i’ in front of the product name seems to instantly bring a hint of ‘trendiness’ to an otherwise mundane product, such as a lamp or a shower radio. Of course to retailers this equates to dollars, and Apple has certainly continued to run with it. The iPod, iMac, iTunes and now iPhone. Apple has even infringed upon legal trademarks just to keep the trend going. It almost seems as if Apple could come out with just about any product and as long as they put their signature letter in front of it, it will catch on like gangbusters.

Well, …

Analysis Says Apple iPhone Has 50 Percent Margin

Posted in Apple,iPhone by Darrin Olson on January 19th, 2007

Analyst reports that Apple has over 50 percent margin on iPhone.A preliminary analysis from iSuppli states that they estimate the iPhone from Apple has over a 50 percent gross margin which all comes back to Apple since they do not allow carriers to subsidize or discount the phones.

“With a 50 percent gross margin, Apple is setting itself up for aggressive price declines going forward,” said Jagdish Rebello with iSuppli.

According to iSuppli, the total expense to manufacture the 8GB iPhone is estimated to be about $280, leaving $319 in profit $599 price tag. The firm did not have an actual iPhone device available to them to take apart, so this estimate was made from the knowledge and experience with similar parts from other products.

The firm estimated that the cost for the flash memory was the most expensive component of both the 4GB and the 8GB iPhones, which …

Microsoft CEO Ballmer Laughs at iPhone

Posted in Apple,iPhone,Microsoft by Paul Patterson on January 18th, 2007

In this video, Microsoft CEO Steve Ballmer discusses the impact of the Apple iPhone which was unveiled by Steve Jobs at the recent MacWorld keynote address.

Obviously stung when asked whether or not the iPhone took some of the spotlight from the Zune, Ballmer responds that the iPhone is “by far the most expensive phone in the marketplace,” and that “it doesn’t appeal to business customers because it doesn’t have a keyboard”.

Ballmer discusses Microsoft’s mobile strategy and its emphasis on music and entertainment, stating that “right now we are selling millions of phones and Apple is selling zero”. Ballmer acknowledges Apple’s preeminent position in the entertainment domain, but asserts his confidence that Microsoft is very much “in the game” when it comes to mobile entertainment.

Specs on the Apple TV

Posted in Apple,Apple TV by Darrin Olson on January 16th, 2007

Apple TV SpecificationsIt appears that Apple is now taking orders for their new Apple TV for $299 with free shipping, although the device will not ship until February. If you plan on ordering one, here is a quick rundown of what you’ll get for your $300.

The actual Apple TV is pretty small, measuring a mere 7.7 inch square and being just over 1 inch tall, weighing in at 2.4 pounds. True to rumors before the Apple TV launch, it does contain a 40GB hard drive, and it runs on an Intel Processor.

The device is compatible to stream video content wirelessly across any 802.11g/n network, but of course they recommend the Airport Extreme. iTunes 7 is also a requirement to get your media for the Apple TV, of course.

The small device has a number of interfaces including IR for the included remote control and of …

Apple’s Lawyers Keep Busy With iPhone

Posted in Apple,iPhone by Chris Weber on January 15th, 2007

apple lawyers defend iphone against interface pirates clonesThis story could also be titled “Attack of the Clones.” Apple is feverishly trying to fend off imitators and copycat sites that have created user interfaces for other mobile devices that resemble the iPhone’s interface just a little too much. Apple likes attention but not this kind of attention.

One such site, modaco.com, posted a cease and desist email supposedly from Apple’s attorneys. The text of the email says, “It has come to our attention that you have posted a screenshot of Apple’s new iPhone and links that facilitate the installation of that screenshot on a PocketPC device.” It continues, “While we appreciate your interest in the iPhone, the icons and screenshot displayed on your website are copyrighted by Apple, and copyright law explicitly prohibits unauthorized display and distribution of copyrighted works.”

To paraphrase, thank …

Jobs says Apple iPhone OS X Not Open Like Mac

Posted in Apple,iPhone,News by Darrin Olson on January 14th, 2007

Apple restricting third party applications on the iPhone according to Jobs interview.Jobs has stated in a couple articles this week, one from the New York Times and one from MSNBC, that Apple will be restricting third party applications for OS X on the iPhone, unlike the open OS X platform for the Mac.

Jobs describes the iPhone operating system to be more inline with the iPod, and less like the Mac or mobile computer, stating that the risk of loading custom built applications onto the iPhone could cause the phone to just not work, or even bring down the Cingular network.

“You don’t want your phone to be an open platform,” meaning that anyone can write applications for it, says Jobs in an interview with MSNBC. “You need it to work when you need it to work. Cingular doesn’t want to see their West Coast network go …

iPhone Satire

Posted in Apple,Humor,iPhone by Chris Weber on January 13th, 2007

Well, it didn’t take long for the satirists out there to come up with some funny bits regarding the iPhone.

Here is the Colbert Report’s take on technology with some especially funny bits about the iPhone.

Apple Stock Roller Coaster

Posted in Apple,News by Chris Weber on January 12th, 2007

steve jobs macworld keynote - stocks fall on back dating scandal newsSteve Jobs was on top of the world early this week as he debuted the new iPhone and Apple TV in front of a crowd of adoring Mac fans. However the end of the week brings a post party hangover as new questions arise in the Apple Stock Options Back Dating Debacle.

It appears that investigators are focusing on shares granted to Jobs in October of 2001 that were later back dated causing the options’ value to raise to $20 million. The SEC (Securities and Exchange Commission) along with California prosecutors are looking into the legality of the accounting maneuver.

According to The Recorder, it appears that a cover up was under way at Apple. A young lawyer named Wendy Howell had created bogus papers to cover up the …

Apple iPhone, Cisco iPhone?

Posted in Apple,Cisco,iPhone,News by Darrin Olson on January 12th, 2007

Could Apple and Cisco both have a product branded as iPhone?Within 24 hours of the release of the Apple iPhone announcement by Steve Jobs at Macworld earlier this week, Cisco filed a law suit against Apple for the use of the iPhone name, despite talks between the two companies that had apparently fell through. Cisco had owned the iPhone trademark for a number of years, and Jobs’ announcement with the name was what many are calling a bold move.

Many speculations have been floating around about what the result of the lawsuit will be, one of which is that both companies will be able to use the somewhat generic term “iPhone” in conjunction with their respective products, branding one the “Apple iPhone”, and the other the “Cisco iPhone” or “Linksys iPhone”.

A dual ownership would be a good potential outcome for Apple according to Bruce Sunstein, …

Apple iPhone – Should You Believe the Hype?

Posted in Apple,iPhone by Chris Weber on January 12th, 2007

black iphone should you buy itEverybody is gaga over the iPhone. It’s sexy, it’s sleek, and it’s definitely all Apple design all the way. Steve Jobs wowed us with his presentation of the iPhone. However, that could have just been the effect of the famous Jobs Reality Distortion Field. The question on our minds is: Is the iPhone a contender in the cut throat mobile phone arena? We look at a few issues that may hinder the fledgling iPhone on its first flight out of the Apple Aerie.


At $500 to $600 the phone is incredibly expensive. You could buy a Nintendo Wii, a few games and still have money left over a good night on the town. Considering some wireless companies give phones away with their plans it might be hard to convince a consumer to part …

Cisco Sues Apple for Infringement on iPhone Trademark

Posted in Apple,Cisco,iPhone,News by Darrin Olson on January 10th, 2007

Cisco Sues Apple for Infringement on iPhone TrademarkThe moment Steve Jobs announced the name of the new mobile phone from Apple at MacWorld on Tuesday we all looked at each other in surprise due to the iPhone name. Until that point we were with the understanding that it was already trademarked by Cisco for a phone from Linksys and Apple would have a different name for their new hybrid mobile device.

To no surprise for us here at SlipperyBrick, Cisco has announced that it’s suing Apple for trademark infringement on the “iPhone” name. The lawsuit filed in California seeks to prevent Apple from “infringing upon and deliberately copying and using Cisco’s registered iPhone trademark”. Shares of Apple stock had risen $4.43 to $97 in Nasdaq today, and the suit was filed after the close of regular trading.

The trademark for the iPhone was transferred to Cisco …