HIS HD 4890 iCooler x4 1GB video card announced |
AMD is making a comeback with its ATI video cards and GPUs. The company announced that it had claimed the discrete notebook GPU lead last quarter. NVIDIA still dominates the discrete desktop GPU space, but there are some interesting options for ATI fans available.
One of the newest ATI video cards is the HIS HD 4890 iCooler x4. The video card has 1GB of GDDR5 RAM and an exclusive cooler to keep the card cool. The cooler has dual heat extraction slots. One of the slots routes hot air outside the case.




AMD and NVIDIA are two of the biggest names in the GPU industry. AMD is traditionally the bridesmaid and never the bride when it comes to holding the most market share in the GPU industry. AMD has finally grabbed the crown from NVIDIA in at least one GPU segment.
AMD is fighting hard to gain some momentum in the CPU and GPU market after five consecutive quarterly losses. The way to gain traction in the marketplace with gamers and enthusiasts is to offer products that perform better than or as well as the competition at lower prices.
When most of us think of video cards, we immediately think of gaming computers. Gamers spend hundreds of dollars on their video cards in search of good frame rates and graphics. In the professional world, graphics cards are used to provide data to multiple monitors.
Discrete graphics cards in notebooks make more than playing games possible. This is why you see discrete graphics cards on notebooks that are not meant for gaming. A discrete GPU on a notebook also allows the decoding of HD video on the GPU freeing the CPU up so the entire system runs faster.
AMD and NVIDIA are the only two companies for most consumers in the discrete video card industry. The two firms are always battling for the superior products in the market place. Over the last few years, NVIDIA has been the more dominant firm in performance, but ATI has scored a few wins, especially with its newer high-end video cards.
The economy is bad and when the leading CPU maker in the world, Intel, announces that its profits aren’t that great and it will be restructuring to better compete you can bet that the second place chipmaker is on rough times as well.
I was at CES last week schlepping around the halls looking for something cool. Unfortunately cool was in short supply at this year’s show. One of the things that I did find interesting was the new mobile GPUs that AMD was showing off.
There are still many gamers who have yet to upgrade to Windows Vista. Part of Windows Vista that was most appealing to gamers was DirectX 10 compatibility. DirectX 10 is something you can’t get on Windows XP.
NVIDIA and AMD/ATI routinely fight it out in the video card market for dominance and the gamers dollar. Recently NVIDIA has been producing the better performing video cards, but AMD is back with a new family of GPUs selling at low prices that it hopes will grab some of NVIDIA’s market.

Hot on the heals of the
Today it’s AMD’s turn again to announce that it has the best of the best with what the company is calling the “World’s Most Advanced x86 Processor”, the Quad-Core AMD Opteron. To back up this claim AMD boasts a number of enhancements with the new processor, including more energy efficiency, better virtualization performance and offers “non-disruptive” transitions from dual-core to quad-core.
AMD announced Wednesday the first chipset from the company that combines AMD’s technology with ATI’s in the ATI Radeon X1250 GPU.