Microsoft got themselves in some hot water after a small PR account for Xbox told followers to remember the deceased musician Amy Winehouse by purchasing her last album on the company’s entertainment marketplace, Zune.
Maybe not the best of ideas. After about an hour of retweets with comments that showed that people did not appreciate the tweet, the account tweeted a follow up, apologizing.
“Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated,” it said. “Far from the case, we assure you.”