Google has launched its new Google page shortener which will of course work with all Google services. The new g.co shortening service follows the launch of Google’s public URL shortener back in 2009 goo.gl.
They would like you to use it for all your url shortening needs. Google says “Whenever you see a short “g.co” link, you can trust that it will always take you to a Google product or service. We also have a public URL shortener at goo.gl. You can use this to shorten up URLs across the web.”