Time Inc. and Apple to offer free iPad downloads to print magazine subscribers

Posted in Apple by Reuben Drake on May 2nd, 2011

Good news for magazine readers. Time Inc. has made a deal with Apple to allow print magazine subscribers to access the company’s iPad editions for free. Starting this week, those who subscribe to print versions of Sports Illustrated, Fortune, and Time will be able to download the iPad versions at no cost, directly within the magazines’ apps, as it should be.

iPad users still won’t be able to purchase exclusively digital subscriptions to Time Inc.’s publications. Time wants to incorporate digital subscriptions to its iPad model, but negotiations have hit some snags, mostly due to how Apple shares subscriber data. Publishers claim to need that data to apply the TV Everywhere model to magazines, but Apple says that the subscriber information should only be shared on an opt-in basis. It doesn’t seem like they will agree anytime soon.

[Engadget]

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