According to advertising firm WPP’s “BrandZ Top 100 Most Valuable Global Brands” report, Apple has now moved past Google and taken the number one spot as the worlds most valuable brand. Apple’s brand has seen some amazing growth, growing 859 percent since 2006, with an increase of 84 percent to $153 billion this year alone. That growth is phenomenal. No wonder they were able to overtake Google.
The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, ranks the world’s most valuable 100 brands by their dollar value.