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YouTube to offer ‘premium’ channels

Posted in YouTube by Conner Flynn on April 6th, 2011

Looks like YouTube will be turning to original content to make content for Google TV and to lure viewers in. The Google video site will launch about 20 “premium” channels with about five to ten hours of unique content every week. According to the WSJ, YouTube is willing to spend as much as $100 million to get this content.

It’s a safe bet that some channels may be curations of plain old Youtube content, but most will be professional content with top actors. It will be interesting to see how they do this and what kind of content they can get.


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