While the Xbox 360 is still outselling the PS3 in the US, new data from Strategy Analytics shows that globally, Sony’s console reached 43.4 million at the end of 2010, compared to 42.9 million for Microsoft’s system. Take that Xbox.

In comparison, the Wii’s worldwide installed base was 75.5 million at the end of last year. If you have been paying attention, global demand for Sony’s PS3 has exceeded that of the Xbox 360 for the past two years, and there’s no reason to think it will stop this year. Microsoft needs to keep innovating and build on the success of the Kinect to compete.

[Computerandvideogames]