Hollywood may be using Youtube a bit more soon if Google’s plans to invest in Celebrity YouTube Channels pays off. Google wants to expand its celebrity channels by offering already established stars $5 million dollars to create their own YouTube channel. Google wants to invest $100 million dollars in the project, backing 20 celebrities. The $5 million investment by Google would would cover salaries, production values, and give the celebrity full ownership of the YouTube show.
The company will need to proceed carefully, to make sure that they don’t alienate the existing community of users. It will be interesting to see what happens.