After some successful trials, streaming live cricket matches and special events, Google is now looking to expand its live coverage of sports events on YouTube. The company is currently in talks with the NBA and NHL to stream games live. Basketball and Hockey fans would be very pleased to see that.
Throughout its live streaming trials Google data showed that during the Indian Premier League live cricket coverage, users spent on average around 40 minutes watching each game. Compare that with an average of 15 minutes per user viewing videos on YouTube at other times. You can see why they are interested.