The Coca-Cola Company has announced that its bottle technology will now also be used by Heinz for its ketchup packaging. The bottle technology was launched in 2009 and uses a plastic sourced from sugarcane waste to replace 30 per cent of the plastic in bottles.
Heinz will introduce PlantBottled ketchup this summer across the US. That means that 120 million of its 20-ounce retail and foodservice bottles will now get the partly renewable packaging. These PlantBottles will even have a special label with environmental messages. Coke wants to invest more than $150 million in the PlantBottle technology. Their goal is to reach 100 per cent renewable and recyclable packaging as soon as they can.