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Amazon takes a shot at the iPad’s readability again in new TV ad

Posted in kindle by Conner Flynn on February 21st, 2011


Amazon took another opportunity to hit the iPad where it hurts, namely it’s readability, in a new TV commercial for the Kindle. The 30-second ad points to the Apple tablet’s glossy LCD as a weakness, whihe e-paper on the Kindle reader has “no glare” to interfere with reading and can even be read in bright sunlight.

The ad also paints the Kindle as the savior of books, saying that “the book lives on:” the Kindle Store has over 800,000 titles. And they also focus on battery life is a quick focus, as the Kindle will last on a charge for a month.

[Electronista]

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