Volkswagen of America will run two ads during the Super Bowl XLV on February 6, one for the 2012 New Beetle and one for the 2012 Passat. Forget the first ad, it’s the ad for the 2012 Passat that caught our attention.
It shows a young boy in a Darth Vader costume trying desperately to actually use Darth Vader’s force powers around the house, to no avail. It is only when he stands in front of the new Passat and commands it to start that it works. The kid’s father has started up the car with a remote starter in the key-fob. It’s a cute and geeky ad. We love it.