$10 million to Google is like $1 for us. Just a drop in the bucket. That’s how much the company paid to buy movie recommendation site fflick. It looks like this is a strategic move to boost its upcoming YouTube movie service. It is a movie recommendation site after all.
The deal is currently in progress and will help Google gain access to a Twitter-based sentiment engine that is capable of gauging whether viewers prefer a particular movie or whether it has recieved enough pre-release momentum. It isn’t clear whether fflick will survive as an independent company or will be consumed wholly by the almighty Google. The buyout should be announced formally before the week is over.