Amazon to buy UK movie streaming and rental service Lovefilm

Posted in Amazon by Conner Flynn on January 20th, 2011

Amazon has announced that it has some spare change and has agreed to buy up all the remaining shares of Lovefilm that it didn’t already own. The British company is a subscription-based movie rental and streaming service for the UK, Germany, Denmark, Sweden and Norway.

Looks like Amazon might have the final piece in place to battle Netflix. The acquisition is expected to be complete by the end of Q1 of this year.

[Engadget]

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