Redbox, the company that has operated DVD rental kiosks at shopping centers across the US, has announced that the company will now be entering the movie streaming business in 2011. Redbox didn’t name a partner yet, but obviously they will need somebody to host and manage the streaming business.
The company doesn’t know yet if it would adopt a subscription plan like Netflix or an a la carte model like iTunes and Blockbuster. The company has been testing the waters for some time now. Back in April a survey from the company asked consumers what they thought of a $3.95 monthly plan that would include unlimited streaming in addition to four free DVD rentals. Right now, four DVD rentals would cost $4 by itself.