Mickey and the gang are launching a new social media site called Disney Memories. The idea is to share your favorite memories about your experiences with Disney and its theme parks. So it is a lot of PR as well as Social media. Users can upload photos, videos, and talk about their experiences.
It should be noted that users will also be agreeing to the End User Licensing Agreement, which means that you agree to have your memories featured in the company’s Let the Memories Begin campaign. If selected your videos can appear in TV ads and be featured in Disneyworld’s Cinderella Castle and Disneyland’s It’s a Small World.