Amazon is laying the smack down in the e-reader wars, with this latest ad for the third-generation Kindle that directly attacks Apple’s iPad. The 30-second ad, already shown on ABC, points out that the iPad’s glossy LCD is hard to read in bright daylight. It shows that the Kindle doesn’t have that problem.
In fact, it is so easy to read, that this sexy Kindle owner can keep her sunglasses on. The ad also points out that a Kindle costs just $139 versus the iPad’s $499 starting price. Ouch!