We’ve all been there. You get forced to watch a 30-second ad in order to watch some 30-second clip of something that isn’t very funny in the first place. It sucks. Google/YouTube want to curb this phenomenon and so will introduce an ad-skip button this year. I love you Google.
It works like this: If an advertiser’s commercial isn’t captivating enough to watch, it will be skipped by viewers. If viewers don’t watch the ad, Google doesn’t charge the advertiser. This will lead to better ads all around. We consumers hate ads, but if they are funny or clever enough we really don’t mind.