You know what’s awesome on top of a car that you paid too much money for, which runs on gas that you paid too much money for? Advertising on your license plate that you have no control over. I know, sounds great right?
The California Legislature is considering a bill that would at least begin a research process on digital license plates. These license plates would replace old stamped metal ones that we are used to. Apparently, the system would display your normal license plate number when your car is in motion. It would stop for four seconds to advertise a service or product when not in motion.
The state’s $19 billion in debt might have a little something to do with this. At least drivers would also be able to customize the plates with personalized messages and support for their favorite sports teams.