According to Sony’s Fujio Noguchi, deputy president of the Digital Reading Business Division of Sony Electronics Inc., the company has no plans to introduce a color e-reader anytime soon. Apparently their new Reader is doing very well in sales, especially in Sony’s US online store, SonyStyle.

The Reader Touch Edition is the best selling device out of all of their e-readers at $299. Sony won’t take on a color e-reader until E-Ink technologies move along enough for their liking.

[Ubergizmo]