No one seemed to know exactly what Apple intended to do with Lala after it bought the company, but now it looks like Apple may be looking to use it for an online locker for users’ music. Where users will be able to access collections anywhere, through a web browser, or through the iPhone, Apple tablet etc.
Everything would be stored in the cloud, so users could free up memory on their devices. Since customers already own the music, Apple won’t need to renegotiate with labels to get sharing rights. Microsoft has a similar service, but it’s not the same thing. Microsoft charges a $15 monthly fee for a Zune Pass, which offers you unlimited access to the entire Zune Marketplace music catalog.