Looks like the Kindle now has a worthy arch-enemy. Apple’s iPad has an ebook store called “iBooks”. (What else?) The publishers include all of the big players: Penguin, HarperCollins, Simon & Schuster, Macmillan, and Hachette.
Apparently the books won’t be cheap, which means publishers can stay in business longer. You can probably expect price wars very soon. The example book is a hefty $15. Interestingly, Apple is using ePub, which means books from other stores may work as well.