Nightclubs are flashy, vibrant and full of life. So why are your drinks boring? Ballantine’s Finest whisky has created a new bottle fit for any nightclub, with a luminescent coating that reacts to music. You can’t buy this retail just yet, but it can be found in pubs and nightclubs in Europe.

The bottle was created by London-based packaging agency The Core and is part of Ballantine’s ‘Listen to Your Beat’ campaign. The electroluminescent label lights up intermittently mimicking the look of an equalizer responding to music.

Pretty cool. It will give you something pretty to stare at while you are drunk.

[Luxist]