Each time I watch YouTube or other video on my iPhone I wish the thing had better video quality. ZiiLABS, a Creative subsidiary, has announced a new media processor aimed at portable devices like netbooks, media hubs, web tablets and more called the ZMS-08.

The media processor promises full 1080p Blu-ray quality video for low-power handheld devices. The chip supports 1080p encode and OpenGL ES 2.0 graphics. X-Fi audio is also supported by the processor.

The single media processor has the ZiiLABS StemCell computing array for media processing along with a low-power ARM Cortex processor at up to 1GHz operating frequency. The device will be shipping in mass quantities in Q1 2010 and is sampling to manufacturers now.

ZiiLABS