The First ELSE is an interesting mobile phone. The idea is that it’s centered around the user experience, rather than the phone itself. The First ELSE has the phone as an application on the device, rather than being the main function of the device. The camera is the same way.
We don’t yet know which operator will be getting this, but Pocket-lint did spot some representatives from Orange at the event. Target markets for the phone are the US, Western Europe and Russia. They just might be onto something here.