Comments on: Motorola has stronger brand loyalty than Apple

By: Trotskiii (UK)

Trotskiii (UK) — Fri, 27 Nov 2009 13:58:07 +0000

Hahahaha… funniest thing I read all week!

By: Joe

Joe — Fri, 27 Nov 2009 13:56:24 +0000

The flaw in this ‘survey’ is obvious. Look at the chart which accompanies the article. They have a chart showing Motorola’s results exceeding Apple’s – but read the tab: ‘Recommend’. Since it was just after Droid came out, it’s not surprising that a lot of people might have recommended it. Not to mention that only a subset of the population (males 18+) was reported.

What about the other 8 tabs?

Oh, and there’s still the issue of how the survey was done. It is clear from the faq that it’s a paid survey with an unrepresentative sample of people.

Just another bogus ‘let’s bash Apple’ survey.

By: arw

arw — Fri, 27 Nov 2009 13:49:48 +0000

You are absolutely correct. The title does suggest the impossible.

By: ChampagneBob

ChampagneBob — Fri, 27 Nov 2009 08:12:00 +0000

This is a laugh….. MOT is in serious trouble financially and is about to break up into several divisions…. if it had brand loyalty as I understand it, this would not be the case…..

It shows you how FUD can creep into just about any promotion…. Android certainly in a high marketing phase…. let’s see how things look after the completion of the Holiday selling season…… MOT will not be saved by the Droid… anyone who believes that is going to lose a lot of money…..

By: Norman Cooliqe

Norman Cooliqe — Fri, 27 Nov 2009 07:55:30 +0000

Stats a liars best friend!

By: Mathue

Mathue — Fri, 27 Nov 2009 04:27:51 +0000

I’m wagering that there’s some leading flaw in how this survey was performed. The last time I saw a brand recognition/loyalty survey on phone makers, Nokia was at the top, followed by Blackberry and then Apple, Motorola wasn’t even high enough to be recognized along with Sony/Ericson, LG and Samsung. What is also even more puzzling is this survey is of UK adults, so far as I’m aware the Motorola ‘Droid’ isn’t even available in the UK….

By: Mike

Mike — Fri, 27 Nov 2009 04:10:26 +0000

I like my Droid – it’s nice to have a good app-phone on the Verizon network. I think it’ll be a good competitor to Apple’s iPhone, which up until now really didn’t have one.

It’s also good to see Moto create a great phone again.

By: Jeffsters

Jeffsters — Fri, 27 Nov 2009 03:20:50 +0000

Something is very wrong here. Band Loyalty is the historic propensity of a consumer’s commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying that brand’s products. The Droid is a three week old product you can’t measure “brand loyalty” based upon the sales of a new product for three weeks. I went to the YouGov web site to verify the claims of this headline and found that this chart is specifically a measurement of “Recommendation” buy a segment of the market (males 18+) where when upon the release of the Droid they were recommending others consider the product. This has nothing whatsoever to do with “Brand Loyalty”. It’s a news cycle event on the buzz around a new release. What is however significant here is the HUGE differential Apple has the previous week with a phone that has been out since June. Motorola will need to do some work to maintain these numbers going forward.

Anyway, the person that wrote this hasn’t a clue.

By: iphonerulez

iphonerulez — Fri, 27 Nov 2009 02:26:28 +0000

Motorola, that crappy company run by crooked executives and idiots, could never have brand loyalty better than Apple’s. Motorola is likely on the verge of bankruptcy and won’t likely last another year. Comparing a company such as Motorola to Apple is a crime. One company (Motorola) has failure after failure and the other company success after success (Apple). Two U.S. companies quickly going in opposite directions.