Douwe Egberts wants you to work for your coffee. They think that consumers would like to interact more with machines so they are creating a coffee machine that can interact with consumers through simple games.
BeMoved can be operated using a large touchscreen, or with a motion sensitive camera. Users will be able to drag and drop virtual ingredients into the cup, explore more info about coffee and even check out the news. The weirdest part is that you can play a game where you earn your coffee by jumping. Think of it as a kind of Wii-Fit game that will give you your precious coffee in return for actually burning a calorie or two.