Attorneys for Apple have initiated a legal response against the largest supermarket chain in Australia. At issue is a logo that Apple says is too similar to its own trademark. You can judge for yourself, but I think Apple is way out of line on this one.

It all began when Woolworth’s Supermarkets announced in August 2008 that it would refresh its corporate branding strategy with a new logo. The Australian company hasn’t mentioned apples at all in relation to the new logo. They claim that the stylized ‘W’ has been paired with “an abstract leaf symbol” to represent fresh food. But it didn’t take long for others to note its similarity to an actual apple.

Apple has decided that the similarities are a little too close for their liking. Even though confusion between a computer company and a food seller seems unlikely, Woolworths’ application asked for a blanket trademark extending even to electrical goods and technology.

Look, whether it’s a stylized and sliced apple or not, Apple does not own all things “apple”. I ate an apple today and didn’t pay Johnny Appleseed Jobs a damn dime. Hell, if Jobs had been Adam in the garden of Eden, Eve would have shown him that apple with a bite taken out of it and Jobs would have immediately enlisted the snake as his legal team, instead of having some sweet sex and kicking off the human race.

[Appleinsider]