Most of the large bookstores have very common offerings when you go inside. There is usually a snack bar with expensive coffee and free Wi-Fi to lure you into spending time inside the store. Barnes & Noble and AT&T do this with their free Wi-Fi offering.

Borders and Verizon announced today that they were teaming up to offer free in-store Wi-Fi to customers. The offering will have a custom splash page when people log on that will offer info on new books and specials.

Borders and Verizon consider the new offering an extension of the service the pair already have in place including network and VoIP support for the stores. The new, free Wi-Fi service will be in about half the Borders locations around the country and is set to launch in October.

Borders