From the pic it looks like Fido is wearing a bulletproof vest, but this is actually a K-9 Calming Vest that keeps your furry friend feeling safe and secure under stressful conditions. Apparently it will sooth any anxiety they may be feeling while wearing it, while scamming you out of your hard earned dough.
It will stop them from running under the bed to hide during such stressful things as fireworks or thunder for instance. It costs $36 and comes in various sizes. If you buy one let me know. I have a bridge to sell you too.
Can you say scam?