Normally shrinking jugs requires reduction surgery, but that’s not the case here. This concept jug is designed to maximize your milks shelf life. Lets face it, as soon as you open a gallon of milk, it starts the process of spoiling. So how do you combat spoilage?

By reducing the air in the container. It’s the air that is milk’s enemy. It encourages bacteria and such that make it go bad. This shrinking jug is called “Fresh,” and it will keep the amount of air in contact with the milk at a minimum, because the container collapses as the milk goes down.

Just push a button on the top and a valve opens, and as you press down, the milk is forced out. Simple.
[Dvice]