Philips’s new Wake-up Light Alarm HF3490 won’t jolt you awake. Instead it will wake you up gradually by increasing the amount of light a little at a time. That way you can wake up the way nature intended. With light, not harsh sounds.

If you want you can also use the FM radio, natural sounds or music from your iPod or iPhone. You can pre-order it now for $199.99. It’s great for those living in apartments where the lighting may not be great.

For $200 it could probably be more attractive though.

[New Launches]