Apple demanded that Microsoft stop its Laptop Hunters ads

Posted in Apple by Conner Flynn on July 16th, 2009

Apple demanded that Microsoft stop its Laptop Hunters adsApple may act like the Microsoft Laptop Hunters ads are no big deal, but behind the scenes the company had a different response, according to Microsoft’s Chief Operating Officer, Kevin Turner. Turner says that he knows the ads are working because “two weeks ago we got a call from the Apple legal department saying [...] ‘Hey, you need to stop running those ads, we lowered our prices.’”

Turner also noted that “they took like $100 off or something,” and that it “was the greatest single phone call in the history that I’ve ever taken in business” He did however think it was a joke at first.

And yes Microsoft is “just going to keep running them and running them and running them.” Who knows, maybe it will make Apple take another $100 off.

[Ars Technica]

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13 Comments to “Apple demanded that Microsoft stop its Laptop Hunters ads”
  1. matt Says:

    “was the greatest single phone call in the history that I’ve ever taken in business” eh? I guess Microsoft doesn’t look for fluency in English before hiring their Chief Operating Officers.

  2. Bill Johnson Says:

    I’d love to be in an APPLE commercial going into a store an buying a new “MacBook Pro”.

    I think it would be great to go on and on about wanting a 3GHz Intel Core 2 Duo, 256GB solid-state drive, the 17-inch Hi-Resolution Antiglare Widescreen Display and 8x SuperDrive. And how Highly recyclable and energy efficient, the new MacBook Pro is designed with the environment in mind.

    Then at the end tell the guy in the parking lot to stick his $1500, I’m a “professional graphic designer” I can afford to buy the best laptop with the worlds best operating system. Because I don’t have time to screw around trying to get Windows Vista to work…

  3. CTG Says:

    @ Bill Johnson - you mad doggie? LOL. I swear nobody is funnier than an angry Apple fanboy.

  4. MMX43 Says:

    @ CTG - oh yes there is….angy Windows user trying to figure out why it suddenly crashed on him… ^^

  5. Vinypop Says:

    heh, look you mac guys can complain all you want that pc finally got some good advertising. but you know the message is right. apple makes good stuff but its like buying a fire truck to fill a bath tub. unless your that “fashionable” and apparently rich graphic designer you don’t need it.

  6. applecybergirl Says:

    All this Microsoft and Apple stuff is a load of rubbish. Microsoft have an operating system that is on other peoples laptops and computers, Apple actually produce laptops,computers and an operating system. Thats like someone producing washing powder and another company producing washing powder that come with a washing machine and trying to compete and compare who is the best. It doesn’t make sense. Microsoft would have to produce their own hardware to make that argument make sense. They make gaming consoles so why not PC’s or laptops. Besides Apple are right if their laptops have come down in price then Microsoft’s adverts are classed as false advertising.Kevin Turner is just using the situation by making a play on words to have a dig at Apple. Whooo my house is better than your house syndrome . Please grow up and get on with producing technology or well at least making it better.

  7. yerfunny Says:

    Any hardware that Windows Vista will run on will certainly run Linux or BSD. OSX is pretty much a stolen hacked up version of Linux and BSD anyways. Apple didn’t write the kernel, they just modded it. I do appreciate Steve making phreaking devices back in the pre-internet era, but he is just making over-priced bloated packages these days. Any real hardware/software freak knows that graphic designers are whiny little bitches that know nothing about computers. An eight-year old script-kiddie has more insight than a designer ever will. Go make some web-page layouts then hand it over to the coders to do the real work you asshat (aka, Bill Johnson).

  8. tombo3000 Says:

    Actually OSX has nothing to do with Linux. Mostly BSD, because OSX was originally forked from BSD, and is now Unix-based, while Linux is a merely Unix-like OS.

  9. Steve Jobs Says:

    Apple is for people with more dollars than sense.

  10. applecybergirl Says:

    Apple products are much better build quality than others. I have had cheap laptops and PC’s before and had no end of problems not only with the operating system because of spyware and marl ware and viruses endless problems and running so slow because of the virus protection costing me hours of lost time but also with the quality ,repairs (broken hinges, broken power jack, motherboard replacement inverter replacement and screen, keyboard replacements and replacement power leads) cost me far more than an apple laptop,which i have had now for 3 years and never once had any problems that proves it for me.

  11. techronomicon Says:

    I’ve got an Acer Aspire laptop I bought brand new for $500 4 years ago and it still runs like a champ. It hasn’t had any hardware failures and no viruses. Of course, unlike applecybergirl here, I am technically adept enough to avoid infecting my computer or sitting on it and breaking the hinges.

  12. Lozil Says:

    Wow, There goes some real Advertising…… :)

  13. applecybergirl Says:

    techronomicon, I am very technically adapt thank you. The viruses on my computer came from msn when my son used it not me. I will inform you that I have never sat on my laptop and broken the hinges. It was just through normal use. So don’t comment on something that you don’t have the facts about. As for acer aspires my partner and I have fixed more with broken power jacks or battery problems than any other model. As for hardrive issues seems to be an issue in most cheap laptops. Perhaps you just got lucky or your model is one of the better ones. I like acer laptops I have one an acer one its my 4 year old daughters and she loves it and besides I was just commenting on the fact that you only get what you pay for I was not trashing any model of cheap laptop as your comments seem to imply. There are some good laptops that are reasonably priced out there and I do appreciate that some people prefer windows and thats their choice. I am only making the point that of the choices out there I prefer Apple. There are loads of good little laptops out there I report on them on my blogs all the time and on twitter. I have tried many over the years and have seen al sorts of good and bad ones seeing I own a computer repair company. WOW THERE GOES SOME REAL ADVERTISING NO FURTHER COMMENT

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