Apple demanded that Microsoft stop its Laptop Hunters ads

Posted in Apple by Conner Flynn on July 16th, 2009

Apple demanded that Microsoft stop its Laptop Hunters adsApple may act like the Microsoft Laptop Hunters ads are no big deal, but behind the scenes the company had a different response, according to Microsoft’s Chief Operating Officer, Kevin Turner. Turner says that he knows the ads are working because “two weeks ago we got a call from the Apple legal department saying [...] ‘Hey, you need to stop running those ads, we lowered our prices.’”

Turner also noted that “they took like $100 off or something,” and that it “was the greatest single phone call in the history that I’ve ever taken in business” He did however think it was a joke at first.

And yes Microsoft is “just going to keep running them and running them and running them.” Who knows, maybe it will make Apple take another $100 off.

[Ars Technica]

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